مبادرة المغرب الرقمي
Final Project Report · Beni Mellal–Khenifra, Morocco · 2025–2026
Implemented in the Beni Mellal–Khenifra region within the Mediterranean Youth in Action (MYA) programme, co-funded by the European Union.
89 participants across four categories — Evaluation data collected across all activities with participant consent for anonymous use in programme reporting.
A sequenced programme designed so each activity built directly on the previous one — from diagnosis to community celebration.
Four practical guides produced for the programme's target groups — designed as lasting resources beyond the duration of the initiative.
Implemented in active collaboration with a wide network of civil society, institutional, and media partners across the region.
Co-funded by the European Union
Anna Lindh Foundation
Mediterranean Youth in Action
Ayadi Al Ataa
Al Mobadara
American TESOL Academy
Legacy International
Municipality of Beni Mellal
Equality, Equal Opportunity & Gender Council
Regional Directorate of Culture · Cultural Centre BMK
Agricultural Chamber of BMK
Milafat Tadla
Klamkom.com
Nouh Bahadda is a Moroccan social activist, journalist, and digital empowerment advocate from Beni Mellal. With academic backgrounds in English Studies and Journalism, he has dedicated his work to promoting digital literacy, media ethics, freedom of speech, and access to accurate information. Since 2020, he has trained and empowered more than 226 young people — including journalist trainees, content creators, and civil society actors — through initiatives focused on digital skills, civic engagement, and social innovation.
Nouh is the President of Youth Collective Impact Foundation and the Vice President of the Union of NGOs of Beni Mellal-Khenifra, where he collaborates with local and international partners on projects related to youth leadership, democracy, accessibility, and community development. He is the founder of the Maroc Digital initiative, a programme aimed at strengthening digital capacities among journalists, cooperatives, NGOs, and content creators while contributing to the achievement of the United Nations SDGs.
His advocacy efforts include leading a major accessibility campaign for people with disabilities, which contributed to securing significant municipal funding in Morocco to improve accessibility and inclusion. He is also actively involved in advocacy related to urban infrastructure and the preservation of the cultural heritage of Beni Mellal.
Throughout his journey, Nouh has participated in several international programmes and exchanges focused on democracy, media integrity, intercultural dialogue, and cancer awareness. He continues to develop initiatives that bridge technology, education, and community impact — with a vision of fostering a more inclusive, informed, and digitally empowered society.
Direct reflections from participants, coordinators, and foundation leadership.
"I benefited greatly from this programme — especially in understanding journalism ethics, the differences between media genres, and mastering source verification techniques. It also gave me modern digital tools for media production and sharpened my critical thinking."
"This programme gave me the practical tools and confidence I needed to create content that truly reflects my values and my community. Learning content creation professionally — from idea selection to filming and editing — transformed how I work."
"The training on institutional communication and digital advocacy directly impacted how we position our association online. We now have a clearer voice and better tools to engage our community and partners."
"Before this programme, we had no clear digital strategy for our cooperative. After the workshops and mentorship sessions, I was able to build our online presence and reach new customers. The encouragement to be patient and persistent made a real difference."
"Maroc Digital helped us unify our different interventions in digital youth empowerment into one focused and impactful programme. Today, we have a clear action plan for the L3oufir region, along with a strong network of youth, mentors, and partners ready to support the next generation through digital inclusion and innovation."
"Being part of the MYA programme was a turning point. Through Maroc Digital, we strengthened our organisation, built a strong network committed to digital inclusion, and gained the confidence to advocate at institutional and international levels. I see this as the start of a larger vision for lasting change."
| Challenge | Response |
|---|---|
| Heterogeneous baseline skill levels across categories | Category-specific curriculum design informed by Activity 1 diagnostic data |
| Coordinating four groups simultaneously | Dedicated coordinator per category managed individual logistics and follow-up |
| Sustaining engagement across 5 activities | Output delivery exercise created sustained accountability through mentorship |
| Translating digital skills into economic results for cooperatives | Identified need for follow-up practical field workshops post-programme |
| Securing institutional validation for knowledge outputs | Formal submission of 2 Maroc Digital Guides to the National Library of Morocco |
Four dedicated coordinators were recruited and assigned — one per participant category — to manage follow-up, logistics, and activity facilitation throughout the programme.
Four sector experts selected for their professional experience and geographic proximity to the Beni Mellal–Khenifra region, each guiding one participant group through the mentorship programme.
